Getting started in Digital Signage

 

digital signage displays1. Decide what you want to put on the screen, for example:

  • Advertisements
  • Special offers
  • Property details
  • Information updates and directional messages

The next thing you need to think about is what type of media you will be using. Is it still images with captions, videos, or live information from existing websites?

Digital signage can be used for so many applications within your business. Talk to several departments within your organisation and find out what they need to communicate.

2. Decide who is going to create the media i.e. someone in the marketing department or advertising agency. Information can be created really easily and saved into a jpeg, mpeg, PDF or another file format ready to up load at a click of a button.

3. Think where you want the screens positioned, in the window, on the wall, above a counter, in a stair well, in the reception area. Make a list of all the locations you want to use the screens.

4. How big do you want the screen – think about the distance people will be standing from the screens. If a person is standing close to the screen, it may not be necessary to purchase a huge screen.

5. Do you want the screen to be interactive – so that the client can select what they want to view?

6. Have you thought about how often the screen will be updated? i.e. Hourly, daily or monthly. It is important to think about this as this will help you to decide what system will be right for you requirements.

7. Do you want to update the screen remotely using a web based solution or are you happy to use a USB stick of compact flash card?

8. Do you want more than one screen at a single location or multiple locations? Will you be starting with one screen and then adding additional screens at a later date? Do you want to start with a media player and upgrade it to a network solution at a later date?

 

For more information or advice on these display products call:

or use the quote form to tell us your requirements, we can suggest the most appropriate solution for your display needs.